The Big Bikeathon

Client: Leukaemia Research Fund - DMS

Illustration - Character development.

The bikeathons were previously supported by Blue Peter and as the term for support came to an end it was paramount to ensure the awareness for the next bikeathons held in over 80 locations across the UK was retained.

It was key to maximise the opportunity to capture the supporters names in order to attend future events whilst establishing a new identity for children to connect with. We created two characters aimed at children that featured within a mailpack, website and material for the Bikeathon events.

The events were a great success and Leukaemia Research Fund found an identity that captivated young children's imaginations.